Ok so this being the first blog , it's a chance to kick the tires a little. Who am I..? Why does what I think or say matter? Well, it's simple-----it matters because since creating the exclusive Customer First System with Greg Bennett in 1992, I've made millions of dollars for radio stations all over the world in almost 100,000 original scripts. Right, almost 100,000.
I'll talk radio here but not general bitching and bellyaching. I'll have tips and ideas-- and you'll like it because I approach radio upside-down. We at BENMARadio don't just think out of the box-- we break the box open. We offer new ideas about copy and production, how to handle clients, how to use your creative to make money-- even how to control your clients better so they're not causing issues with your creative process.
Welcome to the BENMARadio rants. You're going to love what we do.
Using your creative message to make your client,and you, financially successful
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