Unless you have a new take on the Santa Claus story, stay away from Santa based commercials. Why..? Unless it's a new idea or angle (Santa shaves his beard and head because he loses a bet), listeners have heard it before. That causes branding confusion and tune out. Better to come up with a new angle on holiday spots ( Rudolph, corporate take over of North Pole), then to keep blasting the same old ideas over and over. It's why listeners aren't listening anymore.
Let me translate that into language the corporate suits who run the sales departments will understand :
Santa is on the downside. No positive energy or spin.
If we're going to make radio vibrant again, let's start with vibrant new ideas, not just beating the old ones to death. We can help. Really.
Using your creative message to make your client,and you, financially successful
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