MY 100 WORDS----Headlines Still Make All the Impact

We are clearly a distracted nation. And because of that, we want impact in succinct, simple terms.

Like a headline.

At BENMARadio, we use 'headlines' liberally to create interest in our spots. That means opening a two voice spot with, ‘I want it.’ That means opening a straight single voice read with, 'If Bill Gates called (SFX: PHONE RING)  to talk computers, what would you say?’ It can also mean opening with a music stab,  sound effect or even---gasp--silence.

Headlines work in print and online. Radio has its’ own version. So---grab some attention--- then work your magic.

MY 100 WORDS---WRITING 20TH CENTURY STYLE FOR 21ST CENTURY RADIO

It’s the 21st century---but you wouldn't tell from a radio stop set.  

In my Virtual Consultation program, I discuss how you’re writing 20th century copy for 21st century audiences. Two 'people' meet on a street and start exchanging product information ("What was that number again Bill..?"). That’s 1950's. Spot features multiple products, plus prices. 1970's. 

Every company changes to survive. Apple, Microsoft, GM. Not radio.

Your listeners change--- your stop sets haven’t. Another reason we lose audience to new media. They speak the language--we speak last century's. 

Text me at 303 / 841-3334 and let's discuss Virtual Consultation.