We are clearly a distracted nation. And because of that, we want
impact in succinct, simple terms.
Like a headline.
At BENMARadio, we use 'headlines' liberally
to create interest in our spots. That means opening a two voice spot with, ‘I
want it.’ That means opening a straight single voice read with, 'If Bill Gates
called (SFX: PHONE RING) to
talk computers, what would you say?’ It can also mean opening with a music stab,
sound effect or even---gasp--silence.
Headlines work in print and online. Radio has its’ own version.
So---grab some attention--- then work your magic.
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