MY 100 WORDS---WRITING 20TH CENTURY STYLE FOR 21ST CENTURY RADIO

It’s the 21st century---but you wouldn't tell from a radio stop set.  

In my Virtual Consultation program, I discuss how you’re writing 20th century copy for 21st century audiences. Two 'people' meet on a street and start exchanging product information ("What was that number again Bill..?"). That’s 1950's. Spot features multiple products, plus prices. 1970's. 

Every company changes to survive. Apple, Microsoft, GM. Not radio.

Your listeners change--- your stop sets haven’t. Another reason we lose audience to new media. They speak the language--we speak last century's. 

Text me at 303 / 841-3334 and let's discuss Virtual Consultation.