Phone number. Address. Facebook. Store hours
Safety nets. Clients want them in their
ads---usually two or more. It's to make sure they know listeners can contact
them. Makes them feel warm and cuddly. Sad part is, they do nothing.
Radio was given a gift called websites. There,
a client can pack all the detail they want. Radio gets seconds with a
listener---a website lets you spend HOURS. THAT'S where phone number, address
and details belong.
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