A 30 second spot. Three kids (the client’s), and an announcer.
Event information. Plus, client details.
Serious.
Sometimes, salespeople think we're miracle
workers. And we do get spots done that contains tons of detail. But-- will the audience listen?
No.
Learn to say no. Solve one major issue in
a spot. Because doing more, means
confusing and irritating listeners--- the one thing no one, especially your client,
wants to see.
Parameters? No phone numbers, addresses
(websites do that). No to a dozen details. No to multiple benefits a biz has--
use one, and pound it.
Say yes, to saying no.
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