OK, so you've vowed to eliminate names from dialogue ads. Good start. Next?
Get their attention from the first line.
At BENMARadio, we like to use sound effects. But a great opening line can do the same thing.
"He open the door and there was Michael Jordan."
"What happened to your head?"
"Seriously? A mini-skirt?"
You get six seconds, according to people paid more than us to study stuff like that. So--exchanging information in a conversation won't hold an audience. Jar their senses. Make them sweat or laugh. Use radio for what it does best----- entertain.
More coming.
Using your creative message to make your client,and you, financially successful
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