Bill, Fred, Susan-- why do you use names in dialogue ads?
Because for those who don't write often, it
makes characters 'real'. OK, subtle hint.
NO
IT DOESN'T....!!!
It makes dialogue lame and clumsy.
Writing dialogue doesn’t mean two people meet and exchange information.
That's what your client wants. That's what causes tune out.
So first tip--- drop the names. It doesn’t
matter who’s speaking. Names, details and price points have no place in
conversation. People don’t speak that
way--- so don’t write that way. Leave that for an announcer .
"Right Fred?"
"Absolutely Dave."
Try it. You'll like it.
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